Tom Giles from BusinessWeek explores the top tech trends for 2007. The article briefly discusses IPTV and the need to “keep it simple”. This is certainly easier said than done. With IPTV service providers anxious to differentiate their offerings from cable or satellite, the last thing they want is to keep it simple. In fact, our customer push us to deliver more and more functionality on more and more devices (STBs). Until a service provider has breakout success, and can define a winning service offering, the pressure to push the boundaries of hardware and software in IPTV will not subside.