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distinctive competence

Your competitive advantage

2 September 2008 Business Excellence

Image via Wikipedia
Another brilliant gem from Seth Godin:
People are fickle, but we’re generally rational. When someone makes a choice (hiring, firing, choosing a vendor, buying a soda) they’re using some sort of internal logic and reasoning to support that choice.
As a marketer, you win when they choose you.
So, why choose you?
The answer to that [...]

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