Clay Shirky, author of Here Comes Everybody: The Power of Organizing Without Organizations, has posted on what he calls the “social surplus” or the time we gain by participating in the culture versus just sitting back and watching it pass by pursuing activities like watching TV.
Clay specifically cites TV, and singles outs sitcoms, as a sort of glue holding society together as we transitioned from the Industrial Revolution to post WWII society with higher GDP per capita, better life expectancy and more free time. Now imagine if all that time spent watching TV could be put to use and benefit of society–the social surplus.
Shirkey’s back of the napkin stats are compelling
So how big is that surplus? So if you take Wikipedia as a kind of unit, all of Wikipedia, the whole project–every page, every edit, every talk page, every line of code, in every language that Wikipedia exists in–that represents something like the cumulation of 100 million hours of human thought. I worked this out with Martin Wattenberg at IBM; it’s a back-of-the-envelope calculation, but it’s the right order of magnitude, about 100 million hours of thought.
And television watching? Two hundred billion hours, in the U.S. alone, every year. Put another way, now that we have a unit, that’s 2,000 Wikipedia projects a year spent watching television. Or put still another way, in the U.S., we spend 100 million hours every weekend, just watching the ads. This is a pretty big surplus.
That is huge. Think of it another way,
this is the other thing about the size of the cognitive surplus we’re talking about. It’s so large that even a small change could have huge ramifications. Let’s say that everything stays 99 percent the same, that people watch 99 percent as much television as they used to, but 1 percent of that is carved out for producing and for sharing. The Internet-connected population watches roughly a trillion hours of TV a year. That’s about five times the size of the annual U.S. consumption. One per cent of that is 100 Wikipedia projects per year worth of participation.
Time to turn off the TV and start participating…
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