Daily Archive for August 31st, 2007

An Open Letter to NBC re: Leaving Apple’s iTunes Store

Two years ago, the idea of paying $2 per episode for a TV show seemed almost crazy, thanks mostly to DVRs, VCRs and file-sharing networks. But the iTunes Store has changed that, and helped to popularize TV shows such as The Office, Battlestar Galactica, and Heroes in the process. Now NBC is threatening to pull out of iTunes. Sound off inside.

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Apple responds: NBC wanted $4.99 per TV show episode!

Apple has responded to news that NBC will not renew its iTunes contract. In a shocker, NBC wanted an eye popping $4.99 per episode, which is up from the $1.99 price that over 50 cable networks have agreed to this fall. As a result, the iTunes Store will not offer any episodes from the upcoming seasons of NBC TV shows.

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